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Flip it though and it actually represents a golden opportunity. If you can deliver a better customer experience than your competitors, you’ll be a magnet for the 93% of customers that told HubSpot they would make repeat purchases from companies offer excellent customer service Cleared So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them